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Magno Designer

'magno' 

comes from  word ' magnify' on magnifying glass the first product which I create. I have my own interpretation about 'magno'. I mean 'magno' as 'see details' like function of glass magnifying.

'magno' 

comes from  word ' magnify' on magnifying glass the first product which I create. I have my own interpretation about 'magno'. I mean 'magno' as 'see details' like function of glass magnifying. A small, simple and beautiful form with high quality craftsmanship draw people to give more attention on the details of the  product. I choose 'g' as logo because the its sculptural form, I want to create products which as unique as the 'g'.

I consider wood as a balanced material. In wood I could find strength, but yet weakness, advantage but also limits, and roughness as well as softness. Extremely, compare to synthetic material, I could feel that wood is a material with soul inside. I believe anyone can sense that too. The balance in its character teach us the essential and universal values of life.

I prefer simplicity in design, there are so much things behind simplicity. For me, wood is already an aesthetic object. What I’d done was just reducing aspects that I thought might do the damage, annoying, and spoiling the character and aesthetic value of wood. Beside the aesthetic reason, the character of the craftsmen/women also influence me. I train people around me that have no handicraft background, most of them came from agricultural background. The products with simple form suitable for them, because the need of time to mastering it is shorter compare to carving technique. Now, there are big amount of the agricultural people need more works because the shortage of the agricultural area. Handicrafts is one of the solution. 

Designing small dimension but functional things from wood had been my enjoyable activities. Aside from such subjective reason, I do logically considering the ratio of utilizing this marvelous material and the amount of its positive opportunities. Small dimension of wooden product with handicraft process required only a small ammount of wood, but yet could create wider working opportunities. A well aged log of wood can give a worker the chance to work for more than a year. In my thought, a designer must become contextual, and that was why I choose to live and work in a village to give my contribution for the local environment.

I often see around my residence, many exotic woods exploited for the making of mass products with low benefit for the people who live around the materials resources. I concerned about the gross usage of wood because the forest management in Indonesia now is a long way from ideal condition. The plantation and its consumption is not balance, this will destroy the forest and endanger the environment. I think, what I should do base on my profession and my limitation as owner of small company is to maximize the ratio of materials usage and the employment create for the people around. I know save the woods is just delay the destruction of the forest, to make a sustainable forest I should plant the tree. In the next few years I will give a free seed of the tree we used to the people around us to plant on their own land for every each product we sell.

2008-01-24
ARTICLE
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Tenun Indonesia Go International [2010-04-11]

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Merajut Waktu Menjalin Makna [2010-03-11]

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